CHESTER BUTCHERIES

0 - 10K followers in just 4 months

We took Chester and built a brand people actually want to follow… from scratch… like literal zero. Our strategy was focused: build the content around real people who’ve been deep in the brand for 20+ years.

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What worked:

  • Cultural humour
  • Food-driven content
  • High-energy, entertaining videos

And what didn’t:

Low-energy educational content

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Instead of relying on price (like other competitor butcheries do), we focused on building brand perception through pillars like quality, cleanliness, personality, and strong visual appeal.

The result?

A brand people recognise and connect with in real life. And a digital home where customers engage, follow and have genuine conversations.

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