SKIN FUNCTIONAL
300% increase in Black Friday performance (yes, you read that right)
Skin Functional has so much depth as a brand, and a fiercely passionate group of people in their team…but their content didn’t reflect this at its core.
It felt generic, surface-level, and disconnected from their actual expertise. We went into the business and pulled that depth forward.
We identified two clear audience segments:
SKIN thusiasts and SKIN dewbies
Then built content that spoke directly to both. We brought the brand to life by showing the warehouse, the operations, and the people behind the products.
This built trust and showed scale.
We focused on content that actually matters to customers:
- Education that felt human (like someone really understands my skin struggles)
- Founder and team-led content
- Clear, relatable explanations
Then built content that spoke directly to both. We brought the brand to life by showing the warehouse, the operations, and the people behind the products.
This built trust and showed scale.
The result?
A stronger connection with the audience, content that actually resonates and cuts through the noise, and a Black Friday that performed 3x better than the year before.
FOLLOW SKIN FUNCTIONAL
