CHESTER BUTCHERIES
14800+ followers from a single video
Chester is a well-loved brand with deep roots across KZN, the Eastern Cape and Gauteng… but on TikTok, things had gone a bit quiet.
The content was there but the growth wasn’t.
CMZA was brought on to grow followers, and do it efficiently by showing the wors… and showing real people enjoying it.
What people love about TikTok as a platform is the people and the real moments. So we leaned into what already worked for the brand.
George stayed front and centre, but this time, we showed real customers tasting the wors and reacting in real time.
No scripts or prompts. Just real off-the-cuff moments.
We focused on:
- Real customer reactions
- Product-led storytelling
- Content that feels natural, not staged
And avoided:
- Over-produced edits
- Trying to “sell” the product
Instead of telling people the product is good… we showed them.
The result?
One video. 14800+ new followers.
Alongside that: 225K+ reach, 34K+ views, and strong engagement.
Even better… the cost per follower dropped from R5.00 to R0.34.
Most importantly though, it proved something simple which CMZA has always been grounded in. People love and trust people.
FOLLOW CHESTER BUTCHERIES
